26 Logo Ideas for Clothing Brands

01. Nike: The power of simplicity, contrast, and accent.

The Nike logo is one of the most iconic logos in the world. It’s simple, yet memorable, and it represents the brand perfectly. The swoosh is a symbol of speed and agility, which are both qualities that Nike strives to represent in its products.

Graphic Design Ideas found in the Nike Logo (Tips):

• The Nike logo is a symbol of the winged goddess Nike, which represents victory
• The swoosh design was originally created as a mark for track and field shoes
• There are 3 colors in the original logo – red (victory), white (purity), and black (power)
• In 1998, after 20 years with no changes to their logo design, they decided to make some alterations 
• They eliminated all text from the logo for a cleaner look 
• They also removed any unnecessary details such as gradients or shadows that were not part of Nike’s brand identity

02. Adidas – 3 stripes is an instantly recognizable symbol

Like Nike, Adidas is also a sports-oriented brand. Its three stripes are instantly recognizable and have become synonymous with quality and performance.

Graphic Design Ideas found in the Adidas Logo (Tips):

• The Adidas logo is a perfect example of the use of negative space
• The three stripes in the middle are spaced to form an ‘A’ for Adidas
• The two lines on either side represent motion or speed, which is what people associate with sports equipment

03. Abercrombie and Fitch – Young, sexy, and affluent target market

Abercrombie & Fitch is a high-end clothing retailer that has built its brand around sex appeal and luxury. The company’s logo reflects this by featuring an intricate design and an air of sophistication.

Logo Design Ideas found:

• The A& F logo is simple, but very effective
• It uses negative space to create a visual effect
• The lettering is unique and easy to remember
• The logo is timeless and will never go out of style

04. American Eagle – A youthful and patriotic brand

American Eagle is a more affordable alternative to Abercrombie & Fitch, and its logo reflects this by featuring a simple eagle silhouette. This logo is both patriotic and timeless, which has helped the brand appeal to a wide range of consumers.

Graphic Design Ideas found in the American Eagle Logo (Tips):

• The American Eagle logo is simple, but effective
• The use of negative space makes the eagle stand out
• The eagle is positioned in a way that looks powerful and proud
• The font is easy to read and looks stylish

05. Armani Exchange – Sleek, high-end brand with a luxurious feel

Armani Exchange is an upscale fashion brand that targets young adults. Its logo features the Armani name in elegant script with a stylized exchange symbol. This logo is modern and minimalist, which reflects the brand’s contemporary aesthetic.

Armani Exchange Logo Ideas found (Tips):

• The logo’s key features are the “A” and the “X”.
• There is a contrast between black and white, which symbolizes night and day.
• The lines forming these shapes are all straight, which creates a sense of stability and balance between them

06. Banana Republic – Preppy, classic style that appeals to a wide range of people

Banana Republic is a high-end clothing retailer that targets adults who want stylish, yet affordable, clothing. Its simple yellow and green logo reflects the brand’s laid-back aesthetic.

Logo Ideas found:

• Use complementary colors to make your logo stand out visually
• Keep your logo simple and easy to remember

 07. Benetton – Fun, youthful brand with a global appeal

Benetton is an Italian fashion company known for its colorful and provocative designs. Its name is written in a playful font with a bright red heart dotting the i. This fun and youthful logo perfectly represents the brand

Graphic Design Ideas found in the Benetton Logo (Tips):

• Use bright colors to create a visually appealing logo
• Incorporate typography and symbols to create a unique and memorable logo

08. Brooks Brothers – Classic, preppy American style

Brooks Brothers is a high-end retailer of menswear that has been around since 1818. Its iconic eagle logo represents American values, which helps the brand appeal to patriotic consumers. The wordmark is also very well-designed and timelessly elegant.

Graphic Design Ideas found

• Keep your logo simple and easy to remember
• Use images that represent your brand’s values

09. Balmain – Sexy, glamorous, and luxurious

Balmain is a high-end French fashion house that specializes in luxury clothing and accessories. Its logo features a simple gold text with an intricate design. This logo is luxurious and sophisticated, which aligns perfectly with the brand’s image.

Balmain Logo Design ideas:

• Use metallic colors to create a luxurious look
• Incorporate intricate designs for a sophisticated aesthetic

10. Calvin Klein – Minimalist, modern style

Calvin Klein is an American fashion brand that specializes in casual clothing and underwear. Its minimalist logo features the Calvin Klein name in a simple typeface. This logo is clean and modern, which reflects the brand’s contemporary aesthetic.

Calvin Klein Logo Design Ideas:

• Keep your logo simple and easy to remember
• Choose a typeface that is clean and modern

011. Chanel – Timeless and elegant

Chanel is a French luxury fashion house that specializes in high-end clothing, accessories, and perfume. Its logo features interlocking Cs with a subtle chain design. The logo is elegant and timeless, which has helped to make Chanel one of the most prestigious brands in the world.

Channel Logo Design Ideas:

• Use a classic typeface for a timeless look
• Include a subtle design element to create visual interest

012. Coach – Sporty and youthful

Coach is an American leather goods company that specializes in handbags and accessories. Its logo features the Coach name in a simple typeface with a horsebit design. This logo is classic and timeless, which reflects the brand’s focus on quality and durability.

Coach Logo Design Ideas:

• Use a simple typeface for a timeless look
• Include a design element that reflects the brand’s focus on quality and durability

013. Dolce & Gabbana – Sexy and glamorous

Dolce & Gabbana is an Italian luxury fashion house that specializes in high-end clothing, accessories, and perfume. Its logo features a stylized D& G text with a gold background. The logo is luxurious and elegant, which aligns perfectly with the brand’s image.

Logo Ideas:

• The Dolce & Gabbana logo is inspired by the Sicilian flag
• The D& G logo is made up of two letters, “D” and “G”
• The colors in the logo represent different aspects of Sicily
• The logo is meant to be an elegant and timeless design

014. Emporio Armani – Modern and sleek

Emporio Armani is an upscale fashion brand that targets young adults. Its logo features the Emporio Armani name in elegant script. This logo is modern and minimalist, which reflects the brand’s contemporary aesthetic.

Clothing Logo Tips:

• Know your audience
• Use a vector format for easy editing and to maintain quality
• Keep it simple- don’t use too many different shapes or colors 

015. Fendi – Sexy and luxurious

Fendi is a luxury Italian fashion house that specializes in high-end clothing, accessories, and perfume. Its logo features a stylized FF text with a gold background. The logo is luxurious and elegant, which aligns perfectly with the brand’s image.

Clothing Logo Tips:

• Check out what other logos look like in the industry – you can find inspiration from those designs as well as get an idea of what not to do 
• Think about how you want people to feel when they see your logo – is it playful, serious, etc.?
• Be sure that the design is original so that there’s nothing confusing about who made it and where they got their ideas from

016. Gap – Modern and youthful

Gap is an American clothing company that specializes in casual wear for men, women, and children. Its simple blue-and-white logo is both classic and timeless. This logo has helped to make Gap one of the most popular apparel brands in the world.

GAP Logo Design Ideas:

• Keep it simple
• Choose a classic color scheme
• Use a typeface that is easy to read

017. Gucci – Sexy and luxurious

Gucci is a luxury Italian fashion house that specializes in high-end clothing, accessories, and perfume. Its logo features a stylized G text with a green background. The logo is luxurious and elegant, which aligns perfectly with the brand’s image.

Gucci Logo ideas:

• There are three keys to designing a successful logo – simplicity, distinctiveness, and relevance
• Simplicity means that the design should be easy for anyone to understand at first glance 
• Distinctiveness means that your logo needs to stand out from other logos

018. H& M – Modern and youthful

H& M is a Swedish retailer that specializes in affordable fashion for men, women, and children. Its simple red-and-white logo is both classic and timeless. This logo has helped to make H& M one of the most popular apparel brands in the world.

Logo ideas.

• Create a logo with an iconic shape or symbol that can be easily remembered
• Make sure the colors you choose are timeless and universal 

019. Hugo Boss – Elegant and modern

Hugo Boss is a German luxury fashion house that specializes in high-end clothing, accessories, and perfume. Its logo features a simple text with a subtle geometric design. This logo is modern and minimalist, which reflects the brand’s contemporary aesthetic.

Hugo Boss Logo Design Ideas:

• Use a logo that is easy to read
• Keep the logo simple and avoid over-designing it
• Design a logo in a way that will last for decades, not just years

020. Lacoste – Sporty and youthful

Lacoste is a French fashion company that specializes in sportswear for men, women, and children. Its iconic crocodile logo is both eye-catching and memorable. The logo has also been controversial at times, which has helped to generate publicity for the brand.

Lacoste Logo Ideas

• The Lacoste logo is an alligator
• It was designed by René Lacoste, a French tennis player in 1933
• The company’s name comes from the French phrase “a crocodile”

021. Levi’s – Classic and timeless

Levi’s is an American clothing company that specializes in jeans and casual wear for men, women, and children. Its simple red-and-white logo is both classic and timeless. This logo has helped to make Levi’s one of the most popular apparel brands in the world.

Levi’s logo ideas:

– A simple red and white logo that is both classic and timeless

– A vintage-inspired design with distressed details and aged texturing

– A contemporary logo with a minimalist aesthetic

022. Louis Vuitton – Luxurious and iconic

Louis Vuitton is a French luxury fashion house that specializes in high-end luggage, handbags, and accessories. Its logo features a stylized LV text with a gold background. The logo is luxurious and elegant, which aligns perfectly with the brand’s image.

Logo Design Ideas:

Use typography that is stylish and iconic

023. Prada – Sophisticated and luxurious

Prada is an Italian luxury fashion house that specializes in high-end clothing, accessories, and perfume. Its logo features a stylized P text with a green background. The logo is luxurious and elegant, which aligns perfectly with the brand’s image.

Design ideas:

• Incorporate typography and symbols to create a unique and memorable logo

024. Versace – Sexy and glamorous

Versace is an Italian luxury fashion house that specializes in high-end clothing, accessories, and perfume. Its logo features a stylized V text with a gold background. The logo is luxurious and elegant, which aligns perfectly with the brand’s image.ç

Design ideas:

• Use an intricate design to create a visually appealing logo

025. Ralph Lauren – American classic

Ralph Lauren is an American fashion designer who specializes in high-end clothing, accessories, and home decor. His iconic Polo logo is both simple and timeless. This logo has helped to make Ralph Lauren one of the most popular apparel brands in the world.

Logo ideas:

• A simple text-based logo with a classic font
• A vintage-inspired design with distressed details and aged texturing
• A contemporary logo with a minimalist aesthetic

026. Tommy Hilfiger – Sporty and preppy

Tommy Hilfiger is an American fashion designer that specializes in high-end clothing, accessories, and home decor. His simple red-and-white logo is both classic and timeless. This logo has helped to make Tommy Hilfiger one of the most popular apparel brands in the world.

• Use complementary colors to make your logo stand out visually
• A simple text-based logo with a classic font
• A vintage-inspired design with distressed details and aged texturing
• A contemporary logo with a minimalist aesthetic