How To Design Your Labels for Ultimate Success

beginners guide to design your labels for ultimate success

This Beginner’s Guide to Design Your Labels is full of insights and tips for small business owners, crafters, designers and anyone else looking to design, create and order the best clothing labels for their product line.

Here you will find information from learning about the types of labels, selecting the right label for your product, all the details you need to consider when designing your label and placement and location of labels for common products.

Top Factors To Consider To Make Your Product’s Labels a Success

1.Logo & Design

How You Design Your Labels Will Affect The Outcome

The challenges of creating your own brand start when choosing your “Brand” Name, Colors, Fonts and other design elements.

You gotta make sure they match your business style and personality and at the same time it needs to be easy to remember and recognize.
Remember, your logo will be used in an many different types of applications that not even you can foresee at this point.

The business of fashion is a business of design.

As important as it is for your clothing products to look good and make a statement, it’s as important for your company’s logo to do the same.

How can you create a quality brand name and logo for your fashion business?

young attractive fashion designer working in office at desk thinking.

Try to look at your designs and sum them up in a single word. Use that word as either your brand name or as a template for your logo’s look (for example, if your clothes can be described as ‘edgy,’ use fonts and logo designs that have harder edges and angles).

Make sure the logo’s design is clean and clearly legible for customers to read and recognize as well.

Following these simple parameters can help you develop a quality logo for your business. For more on fashion business logo development, click here:: 5 Steps for Creating An Impactful Logo.

Simple vs Intricate Design: Using The “Right Design”

Think about it, your logo could be used in anything from a large banner (for a Trunk Show or Craft Fair Booth) to a tiny stamp or pin, or pen, or button or…you get the point.

A professional graphic designer knows all of this and she will be proactive and suggest you to create different versions of said logo that will work for those said applications and its manufacturing process: from the common press printer, to engraving, die-struck, embroidered, PVC molded and woven techniques.

What should you be aware of when designing your labels

The things to look for are size and color of elements. ie. Your website looks great on your large Vinyl Banner but, will you be able to read it in a neck label? or in a hang tag?

Believe me, it is better to get all your brand settled before you fall in love with a logo that

1) is not possible to embroidered, or to read at a small size

2) it has so many colors that there is an increase fee every time you try to get it made.

Here are the most common processes and their color standard / limitation.

  1. Printed: Oftentimes there is a difference in price for printing a logo in 1 or 2 colors vs the CMYK process used for designs with 4+ colors =$$$$
  2. Embroidered: You will sure be paying more for a logo with more than 6 colors, as there is a limit on the amount of colors an embroidery machine can handle at once. $$$
  3. Engraved: No color here. Are you sure you are ready for what your logo will look without color.
  4. Die-struck: Color or no color, Products are usually small and the amount of detail that it can be struck is limited.
  5. Woven: Most manufacturers have a standard price for up to 6 or 8 colors. However, you cannot weave gradients with the standard process, and the other one will increase $$$

2.Fonts & Typography

Best Fonts for Woven, Printed & PVC Labels

Choosing the right font style is key to making an identity for your brand. The right font style causes instant recognition.
Small Businesses are a dime a dozen and you want your logo to stand out against the competition.
Keep in Mind When Choosing your Font Style:

  • Bold and simple fonts are recommended, for greatest legibility
  • Don’t add too many font styles. 2 font styles max
  • Fonts are congruous with your business area of expertise
  • Choose a font style that can grow with your business success
  • Make sure your font fits the mood

The wrong font style chosen can be confusing and even unrecognizable to other brands.

Best Fonts for Clothing Labels

This is a sample of fonts that have successfully been used by our customers for their woven labels, and have worked great.

Font Sizes

Sometimes is difficult to visualize the size of a font in points versus the height in actual life, ie. measured in inches. This should be of a little help:

How the Font Size Affects the Height of your Text

How the Font Size Affects the Height of your Text

3. The Right Label Size

Choosing the right size for your labels

Choosing the right label size is crucial when your design your labels, and it goes hand in hand with where you intend to put it on your product.

Our labels are a 100% custom made to your needs but do have common size recommendations advise.

To Determine your Label Size:
Try with a ruler measure out the width (left to right) x height ( top to bottom)
Take a piece of paper and sketch out measurements for your label
Measure labels on other products you like

How large should your clothing label be? Sizing Your Product Labels

Restrictions with Woven Threads

  • The minimum text font size is minimum 8pt.
  • For a Logo or Graphic the lines cannot be smaller than 1pt thickness or they will not be possible in production machine.
  • Don’t forget to consider how much sewing allowance you will need to include on all sides or just 2 sides to attach the labels in products.
  • The most common sewing allowance is 1/8″, with 1/4″ and 1/16″ following closely. Rarely we see 1/2″ or 1″ but they do occurred once in a while.

4. The Right Fold

Types of Folds for Clothing Labels

While not all labels have folds, woven and printed labels can and a fold can be added to your label at no extra cost. 

The most common type of folds are:

straight cut label


(Also called no-fold) labels are perfect if you are will sew the label all around, or on the sides.

Used mostly in neck labels, iron-on applications, handbags and accessories.


End-fold labels are your best choice if you are sewing the label on the sides.

Used mostly in neck labels and pant labels. We recommend this whenever the label is placed on the outer side of your product.[/one_third]


Center-fold labels will work great for items where the label will be sticking out:

  • Flapping as a tab, either on the inside or the outside of your product.
  • Logo labels attached to the neck of shirts: neck labels, care labels, hem tags and side labels.

Miter Fold

Miter fold is used mostly in neck labels, forms a sort of hook, which allows you to hang the product. Read our article about Miter Fold Labels: How to determine the total length?


Manhattan fold labels work exceptionally well when you are attaching the labels in outside hems or sleeves. Used Mostly on sleeve tags and hem tags. See Manhattan Fold Labels For T-Shirt Designers

The right type of fold for your application will depend on the localization of the label, the type of product and personal preferences.

Your choice of fold will change the size of your label

choosing a fold can change the size of your clothing labels

5. Choosing Your Sewing Allowances

Clothing Labels Sewing Allowance

Choosing the Sewing Allowance for your labels

There are many ways to attached a label to fabric.
Depending on the label placement, you could need the sewing allowance to be on top, top and bottom, on the sides or all around.

Do not to despair!

It is actually a very simple concept, and there is not a one-size-fits-all answer, but simple guidelines.

What is a Sewing Allowance?

Sewing allowance is the distance between the edge of a label and the stitching used to attach the label to another piece of fabric.

Do I Really Need To Have One?

If you will be sewing your labels to your products, you WILLneed a sewing allowance, after all yo do not want stitching on top of your design!
If on the other hand, you are ordering iron-on clothing labels, then you DO NOT need to have one. However, a little extra “white space” around your label design will help it stand out.

What are The Most Typical Sewing Allowances?

In the “custom clothing label world”, the most common sewing allowance is 1/8″, with 1/4″ and 1/16″ following closely. Rarely we see 1/2″ or 1″ but they do occurred once in a while .

How much sewing allowance do I need?

It is hard to say. The minimum distance you will need to attach your labels or tags will  depend on your sewing skills, the position of the label in the product or just your preference. Most of our customers use between ⅛” and ¼”.

What is the difference in Sewing Allowance All Around vs. Two Sides?

The decision is yours whether you want your label to be sewn down flat on all four sides of your label or only on two sides.

Two sided sewing allowance is used if you want your label to be loosely stitched, be centered folded into a seam or added end folds to allow depth to your label.
clothing labels sewing allowance

6. Colors & Threads

Choosing The Colors of Your Labels

Sewing threads as a multicolored background close up
Color evokes positive associations and an initial opinion of your brand.

With a thread chart of over 200+ colors to choose from the decision can become overwhelming.

To help us help you achieve the right color scheme we have posted our thread chart here to review colors and shades.

Keep in mind, colors can be subjective due to pixilation differences from computer to computer but lets you play in active role in guiding us into your design vision.

We are familiar with RGB, CMYK or PMS color charts to match our thread chart up to if you only have those colors to go by in art files.

We will match as close as we can but cannot guarantee 100% match all the time.

Choose creatively & wisely!

View our Thread Colors Used in Woven Label Manufacturing

Polyester Satin Thread Colors

Thread Colors Used in Woven Labels. See Full Chart

7. Putting it all together

After reading all about the different options for your apparel labels, you might feel a little overwhelmed about all the decisions you will need to make.
But don’t despair! All of these combinations have been massively used by thousands of customers and there is no need to reinvent the wheel.

Most Popular Combinations

Around 50% of the labels we make are made in a combination of Black & White. Mostly Black Labels with a White Design.
62% of the labels are made with no folds, 23% of them are center fold and 5% are ends-folded.
Center Fold Labels can hide the ends, and are usually sewn into seams, especially the inside of the neck and on the sides of t-shirts, but they are also used externally as little tabs that stick out of clothing, or wrapped around external seams like a bottom hem tag, pocket or sleeve tab
The most common size is 2″x1″ for a no-folds label, 1″x2.5″ for a center-fold label and 2.5″x0.625 for a ends-fold label.
Labels can be as little as 0.5″ or as large as 12″
Most of our customers use a combination of easy-to-read serif and non-serif fonts for most of their text, and only use Cursive fonts for short bold text.
Most of our customers sew their labels on two sides (top and bottom or left and right) or just at the top of the label for center-fold
The best label designs include a simple bold logo, highly contrasting colors, such as black and white, and website address one the back (center-fold) for logos that don’t include the name of the brand.

Single vs Double Shuttle - Woven Labels

Single vs Double Shuttle – Woven Labels


Designing Your Woven Labels: Single Shuttle vs Double Shuttle

One of the main characteristics of the woven labels is that they are built from threads, which are woven together to form the label.

Depending on the type of woven method used, the colors of these threads will shift the other ones, ie. making a white not a pure white but a “tinted” white, where the color of this tint is the color of the secondary color used in the woven process.

Like in the picture on the left, where the purple shifts the color of the light blue, making it a darker more muted blue. Click on the picture to see a larger picture.

Sometimes this is can be used to your advantage, but sometimes, in the case of a black and white label, the white might look a little “dirty” or grayish, because of the black.

Don’t forget!

  • We always create a proof/artwork for you to review and approve.
  • We send the approved artwork to production for a sample to be sewn out.  The picture will show you what your label will look like.
  • After you approve the sample we charge your card 50%.
  • We need approximately 10 working days to complete the order.
  • When the order ships You will be charged the remaining balance and email you an invoice with the Fedex tracking# on it.