For today’s post we want to feature our customer InkAddict.
InkAddict is an apparel brand that targets tattoo artists and tattoo lovers and enthusiasts. They offer clothing and accessories but what makes them stand out is the possibility of ordering custom tattoo t-shirts where you can display your own piece of art.
InkAddict is clearly aware of the importance of branding and creating an identity for your company. Their logo couldn’t be more targeted to their customers and it definitively aims for an emotional link with them. Kudos to the artist who created it!
While browsing their online store, we found that all of their apparel collection displays that beautiful logo in very visible spots. By doing this, they’re looking to build customer’s loyalty and even to create a trend among them.
Aligned with this strategy, they asked us to create woven labels and embroidered patches with their logo to attach to their products. And when we told them that we also manufacture lapel pins and key chains they were delighted and order them as well.
This was a great project for us, we got the chance to create many of the products of our portfolio for only one customer! We’re very pleased the way the products turned out and we just love to see them as part of their collection. Thank you InkAddict!
