Lapel pins are not a straightforward purchasing decision. Sienna Pacific, a major lapel pin wholesaler advises consumers to begin the process by answering the following questions:
What is the purpose of the lapel pin?
Will the pin be used to create brand awareness?
Will the pin represent an award, recognizing employees for outstanding performance?
Depending on the cause, specific types of lapel pins are preferable, for example:
Brand Awareness / Marketing Campaigns
For advertising and marketing purposes, the die-struck promotional iron pin is quite appropriate. Essentially, this type of pin features appealing qualities for any awareness campaign. Given the pin’s low cost and lightweight characteristics, it fits the marketing budget, saving on shipment costs and allowing for bulk orders. The caveat is that this pin is not intended for the production of high-quality detailed productions.
Corporate Identity
For the company logo or it to inspire team spirit, die-struck soft enamel and offset- printed pins offer several underlying benefits. For a finished product with vivid colors and an abundance of texture, the die-struck, soft enamel pins are one way to promote the corporate identity.
In situations, whereby the logo has several colors, and/or is very detailed intensive, the offset-printed (silk-screened printed) pins are ideal; particularly, when the artwork is a photograph, or a color-on-color image.
Recognition / Award
Award employees, team players, and other individuals for outstanding achievements with an honorary lapel pin. Select between the die struck soft enamel, Classic Hard Enamel and cloisonne pin. Both types create high caliber pins. To create a die struck pin, choose between a silver, bronze or copper plating, which is then filled with various colors and finishing preferences. The ancient process, cloisonne pin is another top-notch option, costing a little more.
Political Campaigns / Philanthropy
The die-struck promotional iron pin fits almost any cause for awareness.
